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Get Your Badger Bowl Gear Here — Wisconsin’s official ReliaQuest Bowl shirt is on sale now!
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Holiday shopping

The official online retailer for UW-Madison alumni

Holiday Order Deadlines
Ground Shipping December 18,
noon (CST)
2nd Day Air Shipping December 19,
noon (CST)
Next Day Air Shipping December 20,
noon (CST)
DEADLINE FOR LANDS' END CUSTOM ORDERS IS NOV. 17, NOON (CST)
NOTE: All Orders placed after their shipping deadline will be delivered after Dec. 25.
These order deadlines apply to destinations in the contiguous United States only. Not applicable to Alaska, Hawaii or any U.S. Territory.
Just for Alumni

Just for Alumni

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The Red Shirt™

The Red Shirt™

A fun shirt with a serious mission

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Gifts & Accessories

Gifts & Accessories

Stylish items that are unmistakably UW

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Infant

Infant

Today's clothes and gear for tomorrow's Badgers

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