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Fashion Forward Fashion Forward Fashion Forward

Fashion
Forward

The official online retailer for UW-Madison alumni

Just for Alumni

Just for Alumni

Proudly represent

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The Red Shirt™

The Red Shirt™

A fun shirt with a serious mission

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Gifts & Accessories

Gifts & Accessories

Get the gifts that are dancing in all Badgers’ heads

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Face Masks

Face Masks

Stay safe while showing off your love for the UW

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