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Layer on the Badger Pride Layer on the Badger Pride Layer on the Badger Pride

Fall is Made
For Badger Wear

The official online retailer for UW-Madison alumni

Just for Alumni

Just for Alumni

Proudly represent

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The Red Shirt™

The Red Shirt™

A fun shirt with a serious mission

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Women's Apparel

Women

Unmistakably UW

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Men's Apparel

Men

A force in Badger fashion

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