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Founders' Day Sale! Save 25% on one item thru February 7. Use promo code: FD2023
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Fashion Forward Fashion Forward Fashion Forward

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The Badger Spirit

The official online retailer for UW-Madison alumni

Just for Alumni

Just for Alumni

Proudly represent

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The Red Shirt™

The Red Shirt™

A fun shirt with a serious mission

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Gifts & Accessories

Gifts & Accessories

Stylish items that are unmistakably UW

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Infant

Infant

Today's clothes and gear for tomorrow's Badgers

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