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About Us

As the official retailer for UW–Madison alumni, the UW Alumni Store provides a wide selection of UW gear, apparel, and customized Badgerwear to enhance the Wisconsin Experience for all university graduates, friends, and fans.

Since 1861, the Wisconsin Alumni Association® has kept alumni connected to the university and to each other. The UW Alumni Store provides one more way for Badgers to feel connected. In addition, a portion of the proceeds from every purchase go to support WAA and its mission.

The UW Alumni Store is brought to you in partnership with the University Book Store.